FOR IMMEDIATE RELEASE - January 14, 2015 - Atlanta, GA
CONTACT: Milton Stephens, The Pound Cake Company - 888.884.7560
ToriStar Media Selected as Agency of Record for The Pound Cake Company.
The Pound Cake Company has selected ToriStar Media, innovative independent brand-building shop, as the agency of record.
In its 10 year history, The Pound Cake Company has grown its family-owned and operated business from household start up to a artisan gourmet gift center. ToriStar Media will be responsible for branding strategy, creative, digital, social media and promotions that will launch in 2015.
“We’ve made major improvements to our online experience and expanded our service offerings,” said Milton Stephens, founder and executive chef of The Pound Cake Company. “We need a partner who can help us tell our brand story and build an emotional connection with our audience, while simultaneously drive sales. ToriStar Media is the best boutique branding and retail agency we have worked with and the best agency for the job.”
The Pound Cake Company creates hand-crafted pound cakes presented as gourmet gifts. Our reputation is built on the highest standards of quality and customer service. Starting with a variation of an old family recipe, we created the original "Mother's Butter" pound cake which has since gained notoriety as the best tasting pound cake! Using innovative blending techniques and flavor combinations, "The Pound Cake King" now boasts over 80 flavors of this traditional Southern dessert. Our products are available exclusively online and are all made fresh to order and national and international shipping options. Our online store is designed to provide you with a safe and secure environment to browse our menu of gourmet gifts. From special occasions and business gifts to fundraising, The Pound Cake Company provides a memorable experience.
Starlyss McSlade, partner at ToriStar Media, said, “The Pound Cake Company has done a phenomenal job evolving its business with a buying experience that is consistent with consumer expectations and attractive to online shoppers. That’s the kind of brand story that we get really excited to tell.”