How Much Does Marketing Costs?

This is a question that we hear quite often.  Although this varies by company and industry, as a general rule of thumb, companies should spend a minimum 5 percent of their total revenue on marketing to maintain their brand. However, companies looking to grow or increase market share should budget a higher percentage of at least 10 - 15 percent.  Using this small metric should give you a idea if you're doing enough to support your brand.