Brand Refresh vs. Rebranding

A brand refresh is a makeover for your company.  

Not attracting new customers?  Business slowing down? Is your logo out of date? If so, then a brand refresh can help revitalize your company.  Think of it like a makeover ... a fresh coat of paint, up-to-date fixtures, and new landscaping that transform how a home is perceived. It's the same with your brand.  A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring new recognition and new business.  A brand refresh maintains a visual connection to how the brand identity was seen before. But the makeover is up-to-date, vibrant and designed for today's audiences.

Rebranding is like getting a new identity.

A company rebrand goes much further than a refresh.  It's a completely new house in the same zip code.  A total transformation or new identity for the same name. It includes a new logo design, fresh messaging, and a transformed marketing program to drive the company forward.  The rebranding process is not a simple task. It demands time, attention and a deep dive into who you are now and how you want to be perceived in the future. 

For proven experience and extraordinary creative design that demands attention and inspires response, contact ToriStar to discuss your brand objectives.