The question we ask our self every day when managing Facebook pages for clients is how often should we send messages to our fans news feeds through Facebook pages? Should we post them weekly? Daily? Or even more then that?
Obviously this is very different for two types of companies – brands and media companies. Brands should typically not post more frequently then once a day, only if its really exceptional news. Some brands maybe should only post every second day, or a couple times a week.
Media companies on the other hand have much more space. They can post different stories even several times a day and still their content will be very engaging.