Case Study: Hilton Garden Inn Atlanta Downtown - Custom Design Double Gate Fold Sales Brochure by ToriStar Media

Overview

Hilton Garden Inn Atlanta Downtown, perfectly positioned in the heart of Atlanta and right next to the Georgia Aquarium, needed to elevate its brand identity. With a playful nod to its “Fish Hotel” nickname—a lighthearted reference to its proximity to aquatic attractions—the hotel wanted to shift perceptions and emphasize its upscale meeting and event capabilities. ToriStar Media was brought in to develop a visually striking and highly functional piece of sales collateral that could seamlessly serve both as a direct mailer and a trade show asset.

The Challenge

ToriStar Media was tasked with creating a portable, eye-catching sales brochure for Hilton Garden Inn Atlanta Downtown. Located near the Georgia Aquarium, the hotel needed to move away from its playful “Fish Hotel” identity and highlight its upscale, versatile meeting spaces. The challenge was to design a collateral piece that would fit standard postal envelopes, serve as a follow-up tool for trade shows, and appeal to business professionals seeking premium event venues. 

The Solution

ToriStar Media delivered a custom double gate fold sales brochure designed to fit standard mailing envelopes and serve as effective trade show collateral. The innovative multi-panel layout showcased the hotel’s prime downtown location, modern meeting facilities, and chic rooftop venues, while detailed floor maps and capacity charts clearly illustrated space configurations and availability. Complemented by Hilton-branded pocket folders and envelopes, the collateral successfully elevated the property's sophisticated brand image and engaged a discerning business audience.

Key Deliverables
The project culminated in a suite of deliverables that addressed every aspect of the hotel’s marketing needs:

• Meeting and Events Brochure: A detailed, high-impact sales brochure that communicated the hotel’s strengths, from its strategic downtown location to its sophisticated event spaces. This brochure was designed not only to inform but also to inspire confidence in Hilton Garden Inn as a top venue for corporate events.
• Hilton Branded Pocket Folder and Envelope: An accompanying set of portable materials tailored for ease of mailing and distribution at trade shows. This cohesive branding element ensured that every interaction with the hotel’s collateral was professional and memorable.