Case Study: Hotel Indigo Atlanta Downtown – Elevating Event-Driven Sales Collateral by ToriStar Media

Client Challenge
Overview

Hotel Indigo Atlanta Downtown, strategically located adjacent to America's Mart, needed to harness its proximity to this premier international vendor hub. With the increasing influx of buyer teams traveling to Atlanta Downtown for high-profile meetings and events, the hotel required an updated sales collateral suite that was visually compelling and strategically aligned with its brand guidelines. The goal was clear: to create materials that not only highlighted the hotel's modern design—rooted in the iconic architectural vision of John Portman—but also showcased its versatile event spaces, newly curated dining options, and renovated meeting areas.

Strategic Solution
ToriStar Media crafted a comprehensive design strategy that translated Hotel Indigo’s unique narrative into a suite of sophisticated marketing materials. At the heart of this solution was a custom-designed 25.5 x 11-inch tri-fold brochure. This centerpiece effectively told the story of Hotel Indigo Atlanta Downtown—melding its modern aesthetic with its historical significance in shaping Atlanta’s skyline—while also providing essential details about its event spaces and proximity to America's Mart. The design was carefully executed to ensure consistency with the Hotel Indigo brand, balancing modern elegance with practicality for busy international buyers.

Key Deliverables

• Meeting & Events Sales Collateral (Print & Digital):
  A beautifully designed tri-fold brochure is available in print format and as an online digital PDF, ensuring accessibility for decision-makers on the go.
• Floor Schematic One-Pagers:
  Detailed and visually engaging schematic sheets that clearly outline the layout of event and meeting spaces, streamlining the planning process for buyers and event planners alike.
• Hotel Indigo Branded Pocket Folders:
  Custom-designed folders that extend the brand’s sophisticated aesthetic, providing a professional and memorable way to present key documents and proposals.
• Luxury Suede Custom Business Cards:
  Exquisitely crafted business cards featuring a luxurious suede finish, these cards were designed to leave a lasting impression and reflect the upscale, modern appeal of Hotel Indigo.

Results & Impact
Through this integrated design approach, ToriStar Media successfully repositioned Hotel Indigo Atlanta Downtown as the venue of choice for international meetings and events. The refined sales collateral not only accentuated the hotel’s rich architectural heritage and contemporary amenities but also provided a seamless, professional experience that resonated with high-caliber buyer teams. This strategic refresh reinforced the hotel's market presence in the competitive Meeting & Events Industry, ensuring it remained top-of-mind for prospective clients planning events in Atlanta.